I'm Alexandr Iovcev

Digital Marketer

About me

A small introduction about my self

Alexandr Iovcev

Digital Marketer, Web Developer & PPC Specialist

Marketing is my passion and professional specialization - over 12 years of experience

Personal profile

  • Professional area: Digital Marketing, PPC advertising, Media Buying
  • Languages: English, Russian, Romanian
Printable CV (EN)

Technical Skills

I can say i’m quite good at

PPC

Facebook Ads/Google Ads

Email marketing

Data Analytics

GA, GTM, Data studio, Big Query, Hotjar, etc.

Chatbots

Manychat/Intercom

Automatization

Automate.io/Integromat

Sales funnels and remarketing

Work Experience

My previous associations

Jun,2023
Present

SBC Digital

Search Feed Media Buying
Team Lead Manager & Senior Media Buyer

Search Feed Media Buying: Facebook ads, Google Display Network
Related Search for Content arbitrage on Google AdSense
Media Buying team creation

Sep,2019
Present

sellerboard - Accurate Profit Analytics For Amazon Sellers

Digital marketing
part-time

PPC advertising: Google ads, Facebook ads, Twitter ads, Linkedin ads, Reddit, Pinterest
Marketing activities with partners
Audiences targeting and identification, media campaigns planning
Copywriting

May,2023
July,2023

Point2Web - performance solutions for advertisers, publishers, and agencies

Media Buyer

LeadGen: Facebook Ads, TikTok Ads, Snapchat Ads
ROI oriented advertising: campaigns elaboration, launching, monitoring, adjusting and reporting
Large-scale advertising campaigns

Apr, 2018
Apr, 2023

Identi - performance marketing company

Media Buyer, Digital Marketer
Media buying specialization

PPC advertising: Facebook Ads, Google Ads
ROI oriented advertising: campaigns elaboration, launching, monitoring, adjusting and reporting
Engaging and converting users through large-scale digital marketing campaigns and smart multilevel marketing funnels
Audiences targeting and identification, campaigns planning
Plans and budgets optimization, according to the best media mix
Verticals: eCommerce, Gambling, Betting

Oct,2019
Feb,2020

FinTech Lab - Ocean Credit IFN and Volt

Performance Digital Marketer

PPC advertising: Facebook Ads, Google Ads
Email marketing
Chatbots: Mailchimp
Automatization: Automate.io, Integromat
Audiences targeting and identification, media campaigns planning
Engaging and converting users through large-scale digital marketing campaigns and smart multilevel funnels

Feb,2015
March,2018

AgroProfi - Agricultural machines

Senior Marketing Manager

Market research, market trends analysis;
Market and competitors analysis;
Customer segmentation;
EMail marketing;
Regional promotions and events;
Demo-presentations, home-tests;
Development of advertising materials;
Participation in specialized exhibitions;
Implementation of marketing activities and advertising campaigns;
Organization, participation and conducting of specialized seminars;
POS-materials development and preparation;
Corporate website development, administration, SEO optimization, content-filling and promotion;
Customer loyalty improvement;
Development of a dealer network. Dealerships Grand Opening events;

Nov,2014
Feb,2015

Difiz - Web design company

Digital Marketing Specialist

Web Projects promotion and SEO optimization: SSL Certificates, real estate, payment systems;
Monetization and promotion of photostock accounts;
contextual advertising: Google AdWords;
SMM: Facebook, Instagram;
Promotion of YouTube channels;
Marketing strategies development;
Advertising campaigns for services promotion;

Feb,2014
Oct,2014

Alo, Kozlovna Pub, Kebabos fastfood network

Marketing manager

Planning, development and sales promotions activities;
Development, printing and placement of POS-materials at points of sales to increase it volume;
Creation and administration of web-sites, realization of necessary measures, with the purpose of increasing of sales through the corporate web-sites;
Development and preparation of templates, booklets, advertising brochures, posters, banners, posters, click frames, light boxes, LED screens.
Obtaining authorizations for outdoor advertising;
Carrying out of actions on improvement of loyalty of clients to the companies;
Active search for suppliers in HoReCa (hotels, restaurants, cafes), signing contracts, obtaining retro bonuses and favorable terms of cooperation, as well as POS-materials for work;
Organization of entertaining and stimulating programs for opening new establishments;
SMM - administration of groups on Facebook, Twitter, FourSquare, Google Plus. Active and continuous interaction with subscribers. Promoting the image of the company and its products;

Feb,2013
Jan,2014

Garden Palace Event Restaurant

Development Director

Creation, registration, positioning and promotion of the brand - the restaurant of the first category "Garden Palace Events Restaurant";
Development and creation of a logo, corporate style, menu, booklets, advertising materials, letterheads, web site design and development, internal strict reporting documents;
Training, selection and control of wait service stuff;
Analysis, control and interaction with suppliers;
Copywriting;
Organization and carrying out of celebratory actions: weddings, corporate actions, business trainings, seminars, buffet tables;
Attracting new customers and guests;
Regular work with clients and their level of loyalty to the company;
Enents Promotions;
Development of business plans, marketing plan and other financial and economic documents;
Promoting the enterprise through advertising, sales promotion, personal sales and public relations;

Oct,2012
Feb,2013

Sun Communications - Digital TV, Internet, Telephone Services

Marketing Specialist

Monthly monitoring of competitors products and prices;
Promotion of the company's products in the Internet and print media;
Development and preparation of templates, booklets, advertising brochures and materials;
Administration of the website;
Events promotion;
Analysis and processing of statistical data, as well as the preparation of analytical reports based on them;
Working with partners and profile agencies;

Dec,2011
May,2012

SANIN - polyethylene products

Marketing Specialist


Studying the agricultural market, tracking trends in development of the market;
Monthly monitoring of products and prices of competitors and providing daily and monthly reports;
Segmentation of customers;
Develop of annual marketing plan;
Intensive cooperation with profile organizations, television, banks and financial institutions engaged in agricultural area;
Conducting of regional promotions and promotional events;
Product testing, sampling, demo fiedls, creation of experimental fiedls, home-tests;
Advertising materials development;
Participation in specialized exhibitions;
Google Analytics;
Development of the strategy of entry to foreign markets;
Participation and conducting of specialized seminars;
Development and preparation of promo materials for points of sale;
Administration of the company's website;
Attracting new customers and retaining existing customers;
Dealer network сreation and development;
Questionnaires monitoring, data processing and provision of analytical reports;

Jul,2008
Jul,2011

Alimentarmas - food production equipment

Marketing Specialist


Active direct sales, execution of contracts, work with clients, implementation of procedures for taking care of the client and evaluating the satisfaction with the product;
Analysis of the external and internal environment of the company;
Analysis and evaluation of financial and economic activities;
Analysis of marketing activities;
Working with dealers and regional representatives;
Training and participation in exhibitions;
Management of brands;
Development of corporate style, slogans, goals and strategy of the company;
Advertising of the company's products on the Internet (compass.md, all-biz.info, yellowpages.md, etc.);
Development and preparation of templates, booklets, advertising brochures;
Administration of the website;

Education & Diplomas

What I have done in my academic career

2019

Tim Burd Facebook Mastermind

2019

Facebook Ads & Facebook Marketing MASTERY

2018

The Complete Digital Marketing Course

2011-2013

Master Degree of Marketing Management

Academy of economic studies of Moldova
2007-2011

Bachelor of Marketing Management

Academy of economic studies of Moldova

My Latest Web Projects

showcase of my latest works

Get In Touch

Please feel free if you would like to have a chat.